Drive - Incubus
The music video I decided to choose was Drive by Incubus taken from the 1999 album Make yourself. Throughout the video there are cuts between an animation of the singer Brandon Boyd drawing himself into the scene and a almost jam session where the band perform the song. With many acoustic instruments, the song has quite a relaxing feel so the video matches this by not have a fast pace to it.
There is no intertextuality in the music video as Incubus themselves dont keep to any trends with there video's apart from a main performance sequence. As in most video's for this genre, it is very performance orientated with the guitar solo being singled out as a main part of the video. During the solo, the screen flips upside down and you view things from the perspective of the band being upside down. With the lead singer Brandon Boyd being voted one of the “sexiest men in rock” the video revolves around him, most of this with his shirt off as well, to drag both a male and female audience to this video and to the band Incubus as well, clever marketing from the record label Epic/Immortal Records. Throughout there is a feel of voyeurism as you feel as if your looking into a jam session from the band and they are performing to you. Also through the video, you feel as if your being sung to by the lead singer of the band as his eyes always follow the camera.
The meaning of this song is about taking control of your life and not living in fear and having your decisions made for you by fear. When Boyd sings the chorus there is a sincerity to his performance relating to the lyrics “Whatever tomorrow brings ill be there, with open arms and open eyes” which means I'm going to be here tomorrow with no boundaries and making my own decisions. In this part of the video the band are very spaced out, this could represent that others should not influence your decisions so you have to be left to your own devices. Throughout there is a heavy relationship between the music and the video, as whenever there is an important piece of musicality to the song, the instrument is shown in the video performing this part. An example of this is there is a scratching solo coming out of the guitar solo, this is shown directly in the video him performing this part. Another example is just after the last chorus, the guitarist Mike Einziger sings backing vocals and he takes the main role in the scene when this happens.
Brandon Boyd and Jose Pasillas drew all of the animated sequences for the video, I took them about 50 hours to do all of these. The video was directed by Phil Harder and was shot in the McNamara Alumni Center in Minnesota. Drive is seen as Incubus's biggest hit so far and was there breakthrough single into mainstream rock charts.
http://www.youtube.com/watch?v=vYQXgdBjTMk
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